Meta Ads (Facebook & Instagram) Advertising
Social media advertising is one of the most effective ways to reach and engage your target audience. Our Sussex digital marketing agency, based in Haywards Heath, specialises in Meta Ads (Facebook & Instagram) to help businesses generate leads, drive sales, and boost brand awareness.
With expert audience targeting, creative ad design, and data-driven strategies, we maximise your return on investment.
Our Meta Ads Services
Meta Ads Campaign Management
We create and manage high-converting Meta Ads campaigns tailored to your business goals. Whether it’s lead generation, ecommerce sales, or brand awareness, we ensure every ad is optimised for success.
Audience Targeting & Retargeting
Reaching the right audience is key. We use detailed targeting, including demographics, interests, behaviours, and custom audiences, to ensure your ads appear in front of the most relevant users.
Creative Ad Design & Copywriting
Thumb-stopping visuals and persuasive copy are crucial for social media ads. Our team designs engaging images, videos, and ad copy that capture attention and drive action.
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A/B Testing & Campaign Optimisation
We continuously test different ad creatives, headlines, and audiences to refine your campaigns and improve performance. Our data-driven approach ensures you get the best results for your budget.
Ecommerce & Lead Generation Ads
Whether you’re an online store looking to increase sales or a service-based business generating leads, we craft ad strategies that convert. Our expertise includes Facebook Shops, Instagram Shopping, and lead form ads.
Performance Tracking & Reporting
We provide clear, actionable insights into your ad performance. From impressions and clicks to conversions and ROI, our detailed reports help you understand what’s working and where to improve.
What are Meta ads?
Meta ads are the paid adverts that run across Facebook, Instagram, Messenger, WhatsApp and the Meta Audience Network, all planned and managed from one place, Meta Ads Manager. Rather than waiting for someone to search for what you sell, Meta ads put your business in front of people while they scroll, matched to them by location, interests, behaviour and how they have already interacted with you.
That makes Meta advertising one of the strongest ways to create demand rather than simply capture it, and a natural partner to our Google Ads management, which picks people up once they start searching. Used together, and with a website that converts, the two cover the whole journey from first glance to enquiry.
How much do Meta ads cost in the UK?
You set the budget and Meta charges you for the reach and results it delivers, so there is no minimum spend built into the platform. What a lead costs varies enormously by sector: a home services enquiry, a private healthcare booking and a considered luxury purchase all behave very differently in the auction.
The right starting budget depends on your margins, your sales cycle and how much of the funnel you want the ads to cover, so we agree a test budget with you before anything goes live, report cost per lead every month, and only scale what is working. If you would like to understand the numbers we track, our media metrics guide explains each one in plain English.
Meta ads or Google Ads: which should you run?
Google Ads reach people who already know what they want and are searching for it. Meta ads reach people who match your ideal customer but have not yet started looking. For most businesses the honest answer is both, at different stages: Meta ads to build awareness and warm up audiences, Google Ads to capture the searches that follow, and retargeting across both to bring people back.
If your budget only stretches to one channel, we will tell you which will work harder for you. For The Well Balanced Centre, a paid search campaign turned £3.1k of ad spend into 71 leads and £106k of lifetime value, and that same discipline of testing, measuring and scaling is exactly how we run Meta campaigns.
How we run Meta ads campaigns
Every Meta ads campaign we manage follows the same six steps. First, we audit your existing ad account, Meta Pixel and Conversions API so every enquiry is tracked properly. Second, we build the audience plan: cold audiences, warm audiences of people who have engaged with you, and lookalikes of your best customers. Third, we create the ads themselves, with our in-house photography and video team producing creative that stops the scroll.
Fourth, we launch with several ad sets so the data tells us what to keep. Fifth, we optimise weekly, moving budget towards the audiences and creative that are producing leads at the right cost. Sixth, we report monthly in language you can act on, and we look at what happens after the click too, because a strong campaign landing on a weak page is wasted money. That is why Meta ads sit alongside our conversion rate optimisation and lead generation services.
Results from our advertising and social media work
We would rather show you real client outcomes than promises. The Well Balanced Centre combined a new website, SEO and paid ads to generate 71 leads from £3.1k of ad spend. Bronzeleaf Tree Surgery saw 26 new leads from a new website, advertising and a conversion focused landing page, with a 19.2 per cent conversion rate from enquiry to long term client. Dolphins Optometrists had a brand face lift powered by social media, B roll and testimonial video, the same creative approach we bring to Meta ads.
You can read all of these, and more, in our case studies. Our social media work was also recognised when Phoenix was named Social Media Management Specialists of the Year.
Further reading on Meta ads and paid social
Frequently asked questions
Do Meta ads work for small local businesses?
Yes, and often very well. Meta lets us target by town or by a radius around your premises, so a business in Haywards Heath, Burgess Hill or Horsham can reach only the people close enough to buy. Local businesses also benefit from warm audiences, such as people who have already visited your website or engaged with your Facebook or Instagram pages.
How long before Meta ads start producing leads?
Meta needs a learning period on every new ad set while it works out who responds, so we ask clients to judge a campaign on a full test cycle rather than the first few days. The first enquiries often arrive within the opening weeks, but the reliable, repeatable results come once we have tested audiences and creative against each other and moved budget to the winners.
What is the difference between boosting a post and running Meta ads?
Boosting a post is the simplified version: one post, a broad audience and very limited objectives. Meta ads built in Ads Manager give you proper campaign objectives such as leads or sales, detailed audience targeting, retargeting, lead forms, A/B testing and full conversion tracking. Boosting can raise awareness of a single post, but it is rarely the most efficient way to generate enquiries.
Do I need a Facebook page and an Instagram account to run Meta ads?
You need a Facebook Page, because every Meta ad runs from one. An Instagram account is optional, though we recommend connecting it so your ads can appear across both platforms and Reels. We will set up or tidy your Meta Business Suite, Pixel and Conversions API as part of onboarding, and we work inside your own accounts so you keep ownership of your data and history.
Other Marketing Services
We offer a full range of digital marketing services designed to boost your online presence, attract more customers, and drive real results. Whether you need SEO, paid advertising, content creation, or website optimisation, our expert team will create a strategy tailored to your business goals. We run Meta Ads as part of an integrated approach, so learn more about Phoenix as the marketing agency West Sussex businesses trust, or explore our services below.
Why Choose Us?
- Expert management of Facebook & Instagram Ads
- Advanced audience targeting and retargeting strategies
- Data-driven optimisation for maximum ROI
- Engaging creative assets that convert
- Transparent reporting with clear insights
- A Sussex agency, based in Haywards Heath, with a deep understanding of UK markets
Ready to turn scrolling into sales?
Most Facebook and Instagram ad accounts are burning budget on the wrong audience with the wrong creative. Let’s find out who you should actually be targeting, build ads people stop scrolling for, and turn your Meta spend into leads and sales you can measure.