Marketing services, and how to tell which one you need
Most businesses arrive at an agency knowing the symptom rather than the service. The phone is quieter than it was. The website looks fine but nothing comes through it. Competitors keep appearing in places you do not. This page is arranged around those symptoms rather than around our internal departments, so you can find the right starting point without needing to know the jargon first.
Good marketing services should do more than fill a to do list. At Phoenix, we start with your business goals, then build marketing strategies and plans around your target audience, your budget and the time and money you can realistically invest. We look at the whole journey, from how people find you through search and AI, to what happens when they land on your website and get in touch.
Most of our work comes down to a handful of outcomes: more enquiries, more sales, stronger brand awareness and less wasted spend. Whether that means SEO, paid advertising, email, content or a new website, we agree what success looks like before we begin, and we report against it in plain English. We work as an extension of your marketing teams, or as your whole marketing department if you do not have one, and our clients are happy to say how that has felt. You can read what they say on our case studies page and decide whether to highly recommend us to others yourself.
Why choose Phoenix as your marketing company
What our marketing services are for
Nobody can find us when they search. Start with search engine optimisation and local SEO.
AI keeps recommending somebody else. Start with the AI visibility audit.
We get traffic but almost no enquiries. Start with conversion rate optimisation.
We need leads this month, not this year. Start with Google Ads or Meta Ads.
Our website is slow, dated or embarrassing. Start with website design and build.
We have nothing to say and no time to say it. Start with content writing and social media.
Nobody has heard of us. Start with press relations and review management.
Search and AI visibility
The work that makes you findable, in results pages and in answers. Technical SEO, local SEO, ecommerce SEO, link building, Google Business Profile management, review management, and the full AI search and generative engine optimisation programme.
Paid media
Google Ads and Meta Ads, managed against a cost per enquiry you agree in advance. We report on leads, not on impressions, and we will tell you when paid is the wrong answer.
Content, social and email
Content written to be found and to be cited, social that sounds like a person, and email automation that follows up so you do not have to remember to.
Websites, media and brand
Fast, accessible websites built to convert, managed hosting, photography and video produced in house, logo and brand kits, and press relations that earn coverage rather than buying it.
Not sure? That is normal
Most first conversations end with us recommending something smaller than the caller expected. A 250 pound audit that tells you where the problem actually is will save you a year of paying for the wrong service.
Frequently asked questions
Can I buy a single service or do I have to take a package?
Single services are fine. Plenty of clients start with one thing and add to it. The packages exist because they usually work out cheaper, not because they are compulsory.
Do you tie clients into long contracts?
No. Our retained agreements run month to month after the initial term, and there is no pause clause in our terms.
Who will actually do the work?
The named people on the team page. We do not outsource delivery and we do not hand you to a junior after the pitch.
What if I do not know which service I need?
Then start with the audit. It is the cheapest way to find out and the findings belong to you whether or not you go on to work with us.
Not sure where to start? Book a free discovery call and we will tell you honestly which of these you need first, and which you do not need at all.