A glossary of essential terms from SEO to social media and beyond.

Marketing Jargon Glossary A–Z

This glossary collects key marketing terms and concepts in an A–Z format. Each term includes a simple definition, an SEO-friendly URL suggestion, and an external reference link you can customise.

Jump to: A | B | C | D | E | F | G | I | M | P | S | T | V

A

Acquisition Activation

Acquisition Activation is a term used in marketing to describe acquisition activation processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Acquisition Attribution

Acquisition Attribution is used in marketing describing acquisition attribution processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Acquisition Blueprint

Acquisition Blueprint is a term used in marketing describing acquisition blueprint processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Acquisition Framework

A term used in marketing describing  processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Ad Engagement

Ad engagement is a term used in marketing describing ad engagement processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Ad Funnel

Ad funnel is term used in marketing describing ad funnel processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Ad Planning

Ad planning is a term used in marketing describing ad planning processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Ad Workflow

Ad workflow is used in marketing to describe ad workflow processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Analytics Analysis

Analytics analysis is used in marketing describing analytics analysis processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Analytics Campaign

A term used in marketing describing analytics campaign processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Analytics Distribution

A term used in marketing describing analytics distribution processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Analytics Lifecycle

A term used in marketing describing analytics lifecycle processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Attribution Analysis

A term used in marketing describing attribution analysis processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Attribution Campaign

A term used in marketing describing attribution campaign processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Attribution Distribution

A term used in marketing describing attribution distribution processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Attribution Lifecycle

A term used in marketing describing attribution lifecycle processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

B

Brand Activation

A term used in marketing describing brand activation processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Brand Attribution

A term used in marketing describing brand attribution processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Brand Blueprint

A term used in marketing describing brand blueprint processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Brand Framework

A term used in marketing describing brand framework processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

C

Content Acquisition

A term used in marketing describing content acquisition processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Content Growth

A term used in marketing describing content growth processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Content Insights

A term used in marketing describing content insights processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Content Optimization

A term used in marketing describing content optimization processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Conversion Engagement

A term used in marketing describing conversion engagement processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Conversion Funnel

A term used in marketing describing conversion funnel processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Conversion Planning

A term used in marketing describing conversion planning processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Conversion Workflow

A term used in marketing describing conversion workflow processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Copywriting Activation

A term used in marketing describing copywriting activation processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Copywriting Attribution

A term used in marketing describing copywriting attribution processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Copywriting Blueprint

A term used in marketing describing copywriting blueprint processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Copywriting Framework

A term used in marketing describing copywriting framework processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

CRM Engagement

A term used in marketing describing crm engagement processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

CRM Funnel

A term used in marketing describing crm funnel processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

CRM Planning

A term used in marketing describing crm planning processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

CRM Workflow

A term used in marketing describing crm workflow processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Customer Activation

A term used in marketing describing customer activation processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Customer Attribution

A term used in marketing describing customer attribution processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Customer Blueprint

A term used in marketing describing customer blueprint processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Customer Framework

A term used in marketing describing customer framework processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

D

Digital Analysis

A term used in marketing describing digital analysis processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Digital Campaign

A term used in marketing describing digital campaign processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Digital Distribution

A term used in marketing describing digital distribution processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Digital Lifecycle

A term used in marketing describing digital lifecycle processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

E

Ecommerce Engagement

A term used in marketing describing ecommerce engagement processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Ecommerce Funnel

A term used in marketing describing ecommerce funnel processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Ecommerce Planning

A term used in marketing describing ecommerce planning processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Ecommerce Workflow

A term used in marketing describing ecommerce workflow processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Email Metrics

A term used in marketing describing email metrics processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Email Segmentation

A term used in marketing describing email segmentation processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Email Strategy

A term used in marketing describing email strategy processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Email Targeting

A term used in marketing describing email targeting processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Engagement Metrics

A term used in marketing describing engagement metrics processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Engagement Segmentation

A term used in marketing describing engagement segmentation processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Engagement Strategy

A term used in marketing describing engagement strategy processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Engagement Targeting

A term used in marketing describing engagement targeting processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

F

Funnel Metrics

A term used in marketing describing funnel metrics processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Funnel Segmentation

A term used in marketing describing funnel segmentation processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.External reference: HubSpot Marketing Glossary

Funnel Strategy

A term used in marketing describing funnel strategy processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Funnel Targeting

A term used in marketing describing funnel targeting processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

G

Growth Acquisition

A term used in marketing describing growth acquisition processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Growth Growth

A term used in marketing describing growth growth processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Growth Insights

A term used in marketing describing growth insights processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Growth Optimization

A term used in marketing describing growth optimization processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

I

Influencer Activation

A term used in marketing describing influencer activation processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Influencer Attribution

A term used in marketing describing influencer attribution processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Influencer Blueprint

A term used in marketing describing influencer blueprint processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

Suggested 
External reference: HubSpot Marketing Glossary

Influencer Framework

A term used in marketing describing influencer framework processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

M

Market Acquisition

A term used in marketing describing market acquisition processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Market Growth

A term used in marketing describing market growth processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Market Insights

A term used in marketing describing market insights processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

 reference: HubSpot Marketing Glossary

Market Optimization

A term used in marketing describing market optimization processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Media Metrics

A term used in marketing describing media metrics processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Media Segmentation

A term used in marketing describing media segmentation processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Media Strategy

A term used in marketing describing media strategy processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Media Targeting

A term used in marketing describing media targeting processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

P

PPC Analysis

A term used in marketing describing ppc analysis processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

PPC Campaign

A term used in marketing describing ppc campaign processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

PPC Distribution

A term used in marketing describing ppc distribution processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

PPC Lifecycle

A term used in marketing describing ppc lifecycle processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

S

SEO Metrics

A term used in marketing describing seo metrics processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

SEO Segmentation

A term used in marketing describing seo segmentation processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

SEO Strategy

A term used in marketing describing seo strategy processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

SEO Targeting

A term used in marketing describing seo targeting processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Social Acquisition

A term used in marketing describing social acquisition processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Social Growth

A term used in marketing describing social growth processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Social Insights

A term used in marketing describing social insights processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Social Optimization

A term used in marketing describing social optimization processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Strategy Analysis

A term used in marketing describing strategy analysis processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Strategy Campaign

A term used in marketing describing strategy campaign processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Strategy Distribution

A term used in marketing describing strategy distribution processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Strategy Lifecycle

A term used in marketing describing strategy lifecycle processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

T

Targeting Engagement

A term used in marketing describing targeting engagement processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Targeting Funnel

A term used in marketing describing targeting funnel processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Targeting Planning

A term used in marketing describing targeting planning processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Targeting Workflow

A term used in marketing describing targeting workflow processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

V

Video Acquisition

A term used in marketing describing video acquisition processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Video Growth

A term used in marketing describing video growth processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Video Insights

A term used in marketing describing video insights processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary

Video Optimization

A term used in marketing describing video optimization processes, methods, or best practices. This term is typically used when planning, measuring, or optimising campaigns, and can be adapted to different channels, audiences, and business models.

External reference: HubSpot Marketing Glossary