Bronzeleaf Tree Surgery
SEO, PPC and a conversion-focused landing page for Horsham’s leading tree surgeons
Key Stats
26
new leads generated from the new website and advertising
19.2%
conversion rate from enquiry to long-term client
5
new commercial contracts won meaning ongoing, repeat business
9
pages already cited in Google's AI search results
247
backlinks across 132 referring websites - a strong trust signal for a trade business
The Challenge
Bronzeleaf had the reputation and the credentials – NPTC qualified, fully insured, years of trusted local work, but their website wasn’t turning that trust into bookings. People searching for a tree surgeon nearby were ready to call, but Bronzeleaf’s homepage was trying to do too many jobs at once, there was no advertising presence to catch that demand, and traffic had started to fall away.
Our Process - 3 Stages
A DEDICATED LANDING PAGE
We built a page with one job: turn a ‘Horsham tree surgery’ search into a phone call with credentials and trust, front and centre.
TARGETED ADVERTISING
We ran ads aimed at people nearby actively searching for jobs like felling, stump grinding and emergency call outs.
STRONGER SEARCH FOUNDATIONS
We optimised the site’s key pages so Bronzeleaf ranks for the searches that matter most, building on an already strong site reputation.
The Result
We built Bronzeleaf a focused, conversion ready web presence and paired it with targeted advertising and it’s turning searches into real business. New enquiries are coming in, and a meaningful share of those are becoming ongoing contracts rather than one-off jobs, which is exactly the kind of repeat, referral driving relationship a trade business like this thrives on.
Key Stats
- More enquiries turning into real, ongoing work - a strong share of new leads became long-term contracts, not just one-off jobs.
- Already trusted by AI search tools - Bronzeleaf's pages are being picked up and cited when people ask AI tools for tree surgery recommendations.
- A website built on solid foundations - a strong existing backlink profile meant new content started ranking faster than usual.
- Steady, predictable visibility - search traffic moved from patchy and low to a reliable, growing trend.