MLS Contractors
How a new website and bespoke photography delivered 24 qualified enquiries and £2.4M in contracts in 12 months.
KEY STATS
£2.4M
Contracts won from
website leads
100K
Avg. contract value
per enquiry
24
Qualified enquiries
(last 12 months)
£1.4m
+ total quote value
The client
MLS Contractors is a trusted building and civil-engineering firm based in West Sussex, delivering brickworks, groundworks, landscaping, hardscaping, foundations and ground-source heat-pump installations across Sussex and Surrey. The company works with both domestic homeowners and commercial developers, and is known in the region for precision, integrity and delivering projects on time and on budget.
Website: mlscontractors.co.uk
The challenge
MLS had the reputation and the crews, but an outdated web presence that wasn’t generating consistent new-business enquiries. The existing site did little to showcase the quality of the work, gave no clear path for developers and homeowners to request quotes, and had only marginal visibility in Google. In a competitive Sussex/Surrey construction market, prospects were landing on slicker competitor sites first.
Our solution
Phoenix Marketing delivered an end-to-end rebuild designed to convert serious buyers, not just look pretty:
WEBSITE
A brand-led website rebuild – structured around the core service lines (Brickworks, Groundworks, Landscaping, Hardscaping, Foundations, Ground Source Heat Pumps) with clear quote-capture CTAs on every page.
PHOTOGRAPHY
Bespoke on-site photography – full professional shoot across live MLS projects to replace stock imagery with real, credibility-building proof of craftsmanship.
TRUST ARCHITECTURE
Testimonials, accreditations, supplier logos, H&S/insurance badges and a dedicated careers section positioned to reassure commercial decision-makers.
FOUNDATIONAL SEO
On-page optimisation, local-intent landing content, and technical hygiene to give the site a genuine ranking base.
The results -12 months in
The new site has become a meaningful source of new business for MLS, not an overhead:
- 24 qualified enquiries generated through the website over the past 12 months.
- £2.4 million in contracts won from those enquiries – an average contract value of approximately £100,000 per enquiry.
- A measurable authority footprint built from zero, with 147 referring domains and 276 backlinks pointing at the new site.
- A strong technical baseline – Site Health of 92% in Semrush, with only 1 site error outstanding.
Related reading: marketing for builders · trades marketing · more case studies
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