Marketing and SEO for healthcare practices in Sussex
Healthcare marketing has to do two things at once: bring in new patients, and stay within the rules that govern how clinics and practitioners advertise. Phoenix Marketing does both for practices across Sussex, and we can show you the results with the client’s name and the numbers attached.
Rated 5.0 from 20 Google reviews · A local SEO agency based in Haywards Heath
What we did for a physiotherapy practice
A new website, SEO and paid search for The Well Balanced Centre, a home visit physiotherapy practice in Haywards Heath. Their audience is mostly over 55 and needed clarity, trust signals and a low friction way to book. We built the site around that, ran Google Ads for high intent searches such as “physiotherapy Haywards Heath”, and worked the organic side underneath.
- £3.1k of ad spend produced 71 leads
- £106k of lifetime value from those leads
Read The Well Balanced Centre case study, and see our dedicated page on marketing for physiotherapists.
Related reading: how we support The Well Balanced Centre · marketing for physiotherapists · local SEO
What we did for an optometry practice
A brand refresh, video and search work for Dolphins Optometrists in Haywards Heath. The practice had real clinical depth, from advanced eye scans to a dedicated dry eye clinic, but the website and social channels did not show it and search visibility was slipping.
- 47 keywords now ranking in Google’s top three
- 23 citations across ChatGPT, Gemini and Google AI Overviews
- 92 per cent site health score with zero technical errors
Which healthcare providers do we work with?
Independent practices where the practitioner’s reputation is the business. Physiotherapy, optometry, dental, chiropractic, podiatry, private GP and clinic services, and allied health across Sussex. The pattern is the same: a strong reputation in the treatment room that the website and search presence undersell.
How healthcare marketing differs
Trust signals matter more, and claims are policed. Advertising for health services in the UK sits under the Advertising Standards Authority’s rules and the codes of professional bodies, so we do not write claims we cannot support, we treat patient reviews and testimonials carefully, and we never use before and after material without consent. Practically, that means pages that explain the condition and the treatment in plain English, clear credentials, a visible route to book, and local SEO so the practice appears when someone nearby searches with a symptom or a service in mind.
What is included
- Local SEO and Google Business Profile management
- Practice websites with photography and testimonial video
- Google Ads for high intent searches
- Review management and AI search visibility
Frequently asked questions
Do you understand the advertising rules for healthcare?
Yes. We write within the ASA’s rules for health claims and the codes of the relevant professional bodies, and we will tell you when a claim you want to make cannot be supported.
Can you help a practice appear in AI assistants such as ChatGPT?
Yes. Dolphins Optometrists now has 23 citations across ChatGPT, Gemini and Google AI Overviews. We check AI visibility as part of every healthcare review.
How long before a practice sees new patients?
Paid search produces enquiries within days: The Well Balanced Centre’s 71 leads came from £3.1k of Google Ads spend. Organic search and reviews build over months and keep paying after the ads stop.
Do you work with practices outside Haywards Heath?
Yes. We work with healthcare providers across Sussex. Our two published healthcare case studies happen to be in Haywards Heath because that is where we are based.
Talk to us about marketing your practice
A friendly 15 minute call, no obligation.
or call 01444 523105