EVERGREEN RURAL
A full re-brand, a new website and film, with a concise PR strategy behind it
About Evergreen Rural
Evergreen Rural is a rural land and property practice based in Hurstpierpoint, working with landowners, farmers and estates across West Sussex.
We were asked to give the business a look and a voice that matched the quality of its advice, and a website that would let it be found and trusted online. This is a brand new brand and a brand new site, so there are no long term statistics to share yet. What we can show is what was built.
The Challenge
Strong, trusted rural expertise, but a brand and a website that did not yet show it.
- A visual identity that felt dated next to the quality of the advice
- A website that was not built to explain six service lines clearly
- No film or video to introduce the people behind the practice
- A need to be seen in the right places, by landowners and rural businesses, without overspending
What we did
RE-BRAND
A complete re-brand of Evergreen Rural, giving the business a fresh, confident identity that carries across its website, documents and social channels.
NEW WEBSITE DEVELOPMENT
A new WordPress website designed and developed from scratch, with clear pages for each service, simple ways to get in touch and a structure that is ready for Google and AI search from day one.
NEW SITE FILMING
Filming for the new website, so visitors can meet the people behind Evergreen Rural and see the business in its setting before they pick up the phone.
PR STRATEGY
A concise PR plan to introduce the new brand to the right audience, with a steady rhythm of news and articles rather than a scattergun approach.