Email Marketing
& Email Automation

In today’s competitive digital landscape, email marketing is a powerful tool to engage customers, drive sales, and build lasting relationships.

Our expert email marketing agency specialises in creating tailored strategies to maximise your return on investment (ROI) through automated workflows, compelling content, and robust analytics.

Woman in orange with her team

Our Email Marketing Services

Content Creation for Email Campaigns

We craft visually stunning, engaging, and conversion-focused email content that speaks directly to your audience. Whether it’s promotional emails, newsletters, or product launches, our team ensures every email aligns with your brand and drives action.

Automated Email Series

Save time and nurture leads with personalised, automated email workflows. From welcome series to cart abandonment and re-engagement campaigns, we set up and optimise automations on platforms like Mailchimp, Klaviyo, and Omnisend to keep your audience engaged.

Ecommerce Email Marketing

Boost your online sales with emails tailored to your ecommerce audience. Our strategies include dynamic product recommendations, transactional emails, and integrations with ecommerce platforms to enhance the customer journey.

Audience Segmentation

Deliver the right message to the right audience at the right time. Using advanced segmentation techniques, we help you target specific groups based on demographics, behaviour, and purchase history, ensuring higher engagement rates.

Data & User Analysis

Understanding your audience is key to a successful email marketing strategy. We provide in-depth data analysis to track user behaviour, campaign performance, and key metrics, giving you actionable insights to refine your approach.

A/B Testing

Take the guesswork out of email optimisation. Our team runs A/B tests on subject lines, designs, and content to identify what resonates most with your audience, ensuring every campaign delivers maximum impact.

Client Testimonials

Other
Marketing
Services

We offer a full range of digital marketing services designed to boost your online presence, attract more customers, and drive real results. Whether you need SEO, paid advertising, content creation, or website optimisation, our expert team will create a strategy tailored to your business goals. Explore our services below.

Why Choose Us?

Proven experience with B2B email marketing and ecommerce email marketing.

Expertise in industry-leading platforms like Mailchimp, Klaviyo, and Omnisend.

Tailored strategies for businesses in the UK, designed to meet your unique goals.

A focus on delivering measurable ROI and long-term customer engagement.

Partner with us as your email marketing agency to take your campaigns to the next level. Whether you’re a B2B business or an ecommerce brand, we’re here to help you harness the full potential of email marketing.

Email Marketing FAQ's

How can I improve my email open rates?

The key to higher open rates is crafting compelling subject lines, personalising content, and sending emails at the right time. Segmentation also plays a big role in ensuring emails reach the right audience.

How we can help: A marketing agency can handle this for you—A/B testing subject lines, refining your audience segmentation, and ensuring your emails stand out in crowded inboxes. That way, you can focus on running your business while we optimise engagement.

A high-quality email list is built through lead magnets (e.g., exclusive offers, free resources), optimised sign-up forms, and ethical list-building strategies.

How we can help: We create and implement list-building strategies tailored to your business, ensuring steady and organic growth while remaining GDPR-compliant. No more worrying about whether your list is growing the right way—we’ll take care of it.

The right frequency depends on your industry and audience. Generally, 1–4 emails per month keep engagement high without overwhelming subscribers. A/B testing can help find the ideal balance.

How we can help: We analyse audience behaviour and tailor your email frequency for maximum impact. With our expertise, you won’t have to guess how often to send emails—we’ll ensure your campaigns stay relevant and effective.

High unsubscribe rates can be caused by irrelevant content, too many emails, or a lack of audience segmentation. The key is to send valuable, engaging emails that align with your audience’s needs.

How we can help: We craft strategic email campaigns that keep your subscribers engaged. From audience segmentation to high-quality content, we ensure your emails add value rather than drive people away.

The success of an email campaign is measured through open rates, click-through rates, conversion rates, and unsubscribe rates. Tracking these metrics helps refine future campaigns for better results.

How we can help: We provide detailed performance reports and actionable insights, so you don’t have to analyse the data yourself. We handle everything—from testing and tracking to refining future emails—so you can focus on growing your business.

Book your FREE
discovery call with Stuart.

Stuart Farrell-Humphrey

Founder of Phoenix Marketing

Trusted By Our Clients