Owning a marketing business (near me): a glamorous life of caffeine, crisis management, and pretending Google understands gratitude.

Brandon Humphrey - apprentice - Phoenix Media Marketing

Owning a marketing business (see what I did there Google?) is an honour for me as we literally have our clients hopes and dreams at stake and we have to be extremely careful with how we advise and deploy marketing strategies for them. This week we have had some amazing successes in delivering leads for them and at the same time some unsuccessful pitches to new clients trying to convey just how good we are.

What is your business story?

A typewriter saying tell your story

We hear the phrase “Tell the story of your business” all the time. But what is your business story, really? It’s not just a timeline of events or a glossy “About Us” paragraph. It’s the journey, the heart, the turning points, and the very human experiences that shaped who you are and what you do.

How the Heck Did My Business Survive the Past 12 Months?

Stuart Farrell Humphrey - MD Phoenix Media Marketing

As a small business owner, the demands are exceptional, you wear many hats, make quick decisions, and sometimes rely on gut instinct. And in the first part of 2024, I got that completely wrong. Spoiler alert! I also managed to turn it around.