Outdoor Advertising
Put simply, outdoor advertising is unavoidable, unstoppable & unmissable. You don’t have to subscribe, it’s just there, whether you are on your way too or from work, shopping, or going for a run, you are going to see outdoor advertising. Intrusive without being annoying, Phoenix Marketing and Global's outdoor advertising reaches 98% of the population every week. Great for reach!
Bus Advertising
Bus advertising reaches 90% of the population every week throughout towns, cities, residential and arterial routes talking to early risers, commuters, shoppers, errand runners, school runners and socialisers. Buses offer awareness (they are everywhere) relevance (choose the areas you want) and fame (great stand out solutions) Prices start from £1000. Great local all rounder!
Roadside
Billboards are as powerful as they have ever been. These huge local noticeboards achieve broad reach, sales activation or geo-targeting. Our outdoor advertising estate reaches 84% of the UK, a traditional platform, billboards are trusted, highly visible and a safe place for your brand with no other content or comments to interfere with your message! Prices start from £1000. Great for targeting and impact!
Rail
We deliver 4million rail journeys EVERY DAY across our Global Rail Network. 4million rail journeys of which 64% are made by affluent, upmarket commuters. This environment offers numerous high impact touchpoints to engaged audiences who have a 3 – 13 minute dwell time and a mobile search engine to act on messages - 20% of these make purchases whilst traveling. In fact, this group makes up 14% of all online sales. Prices start from £1000. Great for commuters!
TFL
Outdoor advertising on the London Underground gives you direct access to an audience who are outgoing and affluent, people who make up 5million passenger journeys a day. 1 in 5 tube users are 15-34 – an audience which is difficult to reach through other means. Londoners earn 53% more than the national average and 81% have made a purchase due to an ad they have seen. Prices start from £3000. Great for London!
Retail
Ads close to retail are effective because the consumer is in the market. Recency planning ignores the purchase cycle, it targets the purchase not the consumer who makes the purchase. Phone boxes and street hubs are great for Generation Z (16-19). Airports allow effective targeting and reach consumers in a receptive mindset – perfect time to treat yourself! Convenience 6 sheets drive immediate purchase at a convenience store when the target is most receptive. 86% of people do a top up shop every week, 41% every day. This is the power of the last window of influence. Prices start from £1000. Great for retail purchases!
Next Steps
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